Why use web video?

Demand for online video has grown significantly recently for two reasons.

The first is the expansion of broadband which now allows for a much richer and faster streaming experience for everyone.

And the other is cost. Video has traditional been the reserve of large production companies with TV budgets but a reduction in production costs has opened the door to smaller, niche companies such as e-clips Media.

What are the benefits?

• It’s a simple fact that the longer a user stays on your website, the more likely he or she is to buy from you. On average, visitors stay 75% longer on websites with video.

• Over 70% of people feel more comfortable about buying from a website that features video.

• And video has up to 10 times the impact of traditional media. It increases the perception of quality and positively influences buying decisions

• Consequently, web enquires can increase by as much as 80% on a website with video.